4 FEB WORLD CANCER DAY
World Cancer Day: charities need to set egos aside and collaborate
For the global event Movember, Cancer Research UK, Breast Cancer Care and Antony Nolan are showing us the power of working together
Four cancer charities are asking people to donate in return for a wristband to be worn on the day.
Sarah Coghlan
UK director, the Movember Foundation
Thursday 4 February 2016 07.00 GMTLast modified on Thursday 4 February 201607.09 GMT
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World Cancer Day, Thursday 4 February, is a day dedicated to getting the world thinking about and taking action against cancer, in all its many horrible forms and guises.
Personal interests such as profit, competition, rivalry, or recognition need to be put aside
As a charity committed to helping men live happier, healthier and longer lives – with prostate cancer and testicular cancer at the heart of our funding priorities – it is only natural that we at the Movember Foundation would want to make noise on this day.
That’s why this year we have partnered with Cancer Research UK, Breast Cancer Care and Anthony Nolan to create a united front on World Cancer Day. We wanted to put out a simple, unified message: no matter how complex it seems, we can all do something about cancer.
Each of the charities is also uniting on a simple fundraising approach – we are asking people to make a donation in return for a wristband to be worn on the day. Each charity has a band in its own colours, and the funds donated go to each charity separately, but this joint approach means more people can quickly understand our message and take action together.
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Collaboration is something we ardently believe in at the Movember Foundation. Within the context of research, it guides our funding strategy. We need to ensure collaboration across researchers, institutions, governments and other charities, to maximise investment and increase our research capabilities. Personal interests such as profit, competition, rivalry, or recognition need to be put aside to achieve the greatest collective gain.
The same is true within cancer support services – we need to pool ideas and resources to deliver the best possible experience to those going through the biggest challenge of their lives, and to help their families.
Collaboration is not always easy, and in the creative sphere it can be particularly challenging. Each of the four charities brought different audiences, mission statements, objectives and values to the equation. And at a fundamental level each charity uses different language, logos and colour palettes too. So arriving at a common creative approach was not straightforward.
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Each charity has a band in its own colours and the donations go to each organisation separately. Photograph: Movember
In those early meetings, it’s fair to admit we hit a few false starts in trying to establish our common ground and shared agenda, let alone the finer points of messaging. Ultimately we had to really think about our charities in the simplest possible terms to get to the basic themes that unite us, and it was also through considering other collaborative models – such as the DEC for example – that the solution to these challenges became evident.
In a genuine collaboration the only way forward is to set ego aside and ensure that the cause takes centre stage. That’s why our shared creative has been so simple and straightforward.
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There has been a brilliant response to the campaign, showing the public has a real appetite for this kind of approach. Our postrooms have been running full tilt delivering Unity Bands across the UK and beyond, and social media has lit up with tens of thousands of posts sharing our hashtag #ADayToUnite. So we believe this collaboration has been hugely beneficial to the four charities involved, helping each reach new audiences through our combined reach.
However, ultimately it is the cause that will benefit most through this partnership, as the message will have come through clearer and louder than ever before. We have reminded people that cancer is a common, shared enemy we face – and one we can and will beat if we continue to unite against it.
For more news, opinions and ideas about the voluntary sector, join our community – it’s free! Contact us: voluntarysectornetwork@theguardian.com
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World Cancer Day 4 February
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"We must do more to end the many tragedies that cancer inflicts. About one third of cancers can be prevented, while others are curable if diagnosed and treated early. And even when cancer is advanced, patients should benefit from palliative care."
Ban Ki-moon
Click on the image to download poster in PDF format.
2016 Theme: ‘We can. I can'
Each year on 4 February, WHO and International Agency for Research on Cancer (IARC) supports Union for International Cancer Control (UICC) to promote ways to ease the global burden of cancer. Cancer is the uncontrolled growth and spread of cells. It can affect almost any part of the body. The growths often invade surrounding tissue and can metastasize to distant sites.
Many cancers can be prevented by avoiding exposure to common risk factors, such as tobacco smoke. In addition, a significant proportion of cancers can be cured, by surgery, radiotherapy or chemotherapy, especially if they are detected early.
Taking place under the tagline ‘We can. I can.’, World Cancer Day 2016-2018 will explore how everyone – as a collective or as individuals – can do their part to reduce the global burden of cancer.
Key Facts
Cancer is a leading cause of death worldwide, accounting for 8.2 million deaths in 2012.
Lung, stomach, liver, colon and breast cancer cause the most cancer deaths each year.
The most frequent types of cancer differ between men and women.
About 30% of cancer deaths are due to the five leading behavioral and dietary risks: high body mass index, low fruit and vegetable intake, lack of physical activity, tobacco use, alcohol use.
Tobacco use is the most important risk factor for cancer causing 22% of global cancer deaths and 71% of global lung cancer deaths.
Cancer causing viral infections such as HBV/HCV and HPV are responsible for up to 20% of cancer deaths in low- and middle-income countries.
About 70% of all cancer deaths in 2008 occurred in low- and middle-income countries.
Deaths from cancer worldwide are projected to continue rising, with an estimated 13.1 million deaths in 2030.
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